Marketing Your Business Using Custom Apparel
Several entrepreneurs like to get big with their marketing. The result is usually tons of money wasted on magazine ads, TV commercials and other forms of advertising that don’t really work.
Although they might work in particular circumstances, wise businessmen know that big isn’t always best. In this ad-saturated media environment, the simplest and most direct marketing efforts usually gain the most benefits.
For instance, if you spent time at a mall and looked around, you will find many big name brands – for example, Nike, GAP, etc. – worn by people on their shirts. These are brands that you’ve probably seen in movies or music videos and all of that. If you haven’t realized, you’ve just been marketed to – over and over.
Whether you like it or not, you and your employees are going to wear clothes, so why not order custom apparel printed with the name or logo of your brand? It’s relatively cheap, and if you go to networking events and conferences, that shirt or jacket will help you stand out.
There are places in which start-up entrepreneurs are known to pay people to wear shirts in a business event venue, instantly forming a brand army. Organizers of marathon fundraisers distribute branded T-shirts, and runners wear them proudly for free, which means they become walking billboards for such brands. What’s the point behind this? Simple. It’s cost-effective, it works, and it creates a group of dedicated fans who are glad to become brand ambassadors in their neighborhoods or communities. Really, it’s a very small and wise investment.
Creativity Cuts It
Most people equate branded clothing with those uninteresting corporate polos. You don’t have to stay in that box. Be more creative, and try to come up with something that can start a conversation. Your target is conversation. If you wear a nice custom shirt with your logo, someone might just comment and ask you about your business.
And by the way, being creative here doesn’t only mean having an aesthetically appealing design on your custom apparel. There are plenty of ways, like hanging your branded sweater on the back of your chair at a cafe. The possibilities are endless.
Ask any company today and they’ll probably say talent recruitment is one of their most difficult tasks. Besides being a marketing tool, your custom apparel could also give you the benefit of inviting new talents.
It’s quite simple. There are many opportunities to market your business without spending a fortune. So start looking for a company to make your custom apparel now. But be willing to do a little homework so you end up with the right choice. Remember, your apparel stands for your brand, and the last thing you want to project is low regard for quality.
Source: custom prinited tee shirts
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